The power of stories is to add meaning and depth to the experience of a destination – or hotel, bar or restaurant – and to create a more personal connection. Stories told along a variety of themes create lasting memories and offer guests reason to return to discover more. A blog is an ideal place for this.
Sarah writes and edits copy, and creates content for blogs, websites, newsletters, social media and marketing collateral. Identifying story angles for blogs and stories is an opportunity to add depth to a product’s history and cultural heritage, design, food and wine story, its people and its community of suppliers that make the story complete.
Creating themed events around a product’s key attributes is another effective way to tell its story to media. Cleverly planned events recreate an experience of the product in a remote location, to a larger number of targeted media or guests. Events are ideal for social media posts and inclusion in composite stories.