Sarah manages the preparation of all media materials associated with PR activity. This includes all PR collateral, such as fact sheets, backgrounders and media kits, the preparation and distribution of press releases including targeted announcements and tactical releases to promote special packages and developments.
As a specialist travel PR, Sarah is in regular conversation with travel and lifestyle editors and writers about story and photo opportunities with many options for dedicated features and inclusion in composite stories.
Offering media the chance to experience tourism product first-hand is a prime publicity opportunity, and is the best generator of multi-page features. With extensive contacts in travel, food and lifestyle media, Sarah is well-positioned to leverage media visits to each destination, amplifying content and coverage for maximum reach and exposure