Clients

  • Baillie Lodges

    Baillie Lodges is luxury redefined. Baillie Lodges is a dynamic portfolio of luxury lodges in extraordinary destinations created by the partnership of James and Hayley Baillie. Combining world-class local dining, design that welcomes the outside in, interiors that reflect the environment and its community as well as genuine, first name service, the collection is renowned for setting benchmarks in premium experiential travel.
  • Capella Lodge, Lord Howe Island

    The last paradise at Capella Lodge Refreshingly off the radar, Capella Lodge is Lord Howe Island’s premium luxury retreat, offering the ultimate island castaway escape. Nestled at the foot of the towering Mounts Gower and Lidgbird, Capella welcomes spectacular views of the ocean, subtropical reef and rolling green pastures. A contemporary architectural design channels the carefree spirit of the Australian beach house, while a high cantilevered roof and floor-to-ceiling windows welcome the outside in. Nine island-style guest suites offer a relaxed, barefoot luxury vibe designed to reflect Lord Howe’s pristine natural environment.
  • Cultural Tourism Clients

    Sarah Shields PR has extensive experience in cultural tourism, including First Nations operators like the now closed Lirrwi Tourism in the APY Lands, Budj Bim Cultural Landscape and the Welcome to Country experiences marketplace.

    Today, Sarah continues to look after the PR for the SharingStories Foundation’s virtually guided experiences in Mungo National Park.

    We work with First Nations communities to protect, maintain and grow languages, stories and cultural heritage. Since 2012, we have worked with communities across Australia and utilised art, new media and vibrant technologies to support the recording, interpretation and sharing of cultural knowledge.
    And on the other side of the world, Peter Sommer Travels offers expert led tours of Europe’s ancient heritage sites.

    We are a multi-award-winning UK-based tour operator specialising in cultural tours, gulet cruises and private trips in Croatia, Greece, Ireland, Italy, Turkey and the UK. Our expertise stems from an intimate knowledge of these areas – their geography, history, people and much more.

    We were founded in 2002, by British archaeologist and award-winning documentary filmmaker, Peter Sommer, who originally led all of the tours, all in Turkey, himself. Over the years we have slowly and carefully evolved, expanding our range of destinations as well as the scope of our trips, adding gastronomy, walking and exploring to our classic archaeological adventures.

    All of our trips, by land or sea, are led by expert guides, archaeologists and historians, noted for their knowledge and communication skills. Natural enthusiasts steeped in a region’s history and culture, they will accompany you throughout your journey as friendly hosts, there to make your holiday as relaxing and inspirational as possible.

    A small family run firm, we take pride in our personal approach, treating our customers as guests with extra special care – before, during and after a tour.

  • Clayoquot Wilderness Lodge, Vancouver Island

    Off the grid luxury at Clayoquot Wilderness Lodge
    Vancouver Island’s celebrated luxury outpost Clayoquot Wilderness Lodge skirts the banks of its namesake ocean inlet, Clayoquot Sound and offers an escape to the still, tranquil beauty of Canada’s remote wilderness. Accessible only by seaplane or boat, the journey to Clayoquot is symbolic of a real departure from the everyday. Set among magnificent conifer forests, the lodge offers guests an unforgettable experience of the landscape and its wildlife. Adventure-filled days are bolstered by local produce-driven, sustainable dining, fine wines, world-class accommodation and the chance to unwind in generously appointed campaign-style guest tents.
  • Huka Lodge, New Zealand

    By the river at Huka Lodge
    Long regarded as one of the world’s most revered and inspirational luxury accommodations, Huka Lodge is set among established gardens along the banks of the surging Waikato River near Lake Taupō on New Zealand’s North Island. With humble beginnings nearly a century ago as a fishermen’s camp made famous for its trout-rich waters and featuring white canvas tents along the river’s edge, today Huka Lodge has secured its place as one of the country’s oldest and celebrated luxury lodge with an impressive heritage, welcoming some of the world’s most influential guests to the region.
  • Longitude 131º

    Connect with Australia’s heartland at Longitude 131˚
    With views direct to Uluru and across the desert to Kata Tjuta, Longitude 131˚ is Australia’s most celebrated luxury camp. Dotted among the red-rust dunes of the Central Desert are sixteen tented pavilions, each offering connection with the outback landscape and its heritage as well as a glamorous base from which to explore the incredible Red Centre. Discover vibrant Aboriginal artworks alongside relics from the region’s explorers, a bar and restaurant offering contemporary Australian dining and friendly staff ready to share a yarn.
  • Luxury Lodges of Australia

    The trusted source for luxury Australian travel experiences and accommodation, Luxury Lodges of Australia is a collection of nineteen of the best high-end lodges and camps, located across diverse regions of Australia.

    Collectively, the lodges showcase Australia’s extraordinary diversity of place and experience, underpinned by the soft luxuries expected by our guests. Purpose and positive impact is at the core of what it means to be a Luxury Lodge of Australia.

    The lodges are much more than just a (great) place to stay. Delivery of connection to place is key to the purpose of each lodge. Between them the lodges deliver over 300 individual experiences and activities, all created to give guests a genuine sense of place, with the luxury of privileged access.
  • NRMA Parks, Resorts & Lodges

    Renowned as one of the most trusted brands in Australia, the NRMA Parks and Resorts portfolio comprises some of Tasmania’s most renowned lodgings as well as some 40 holiday parks and resorts across Queensland, New South Wales, Victoria, South Australia and Tasmania. NRMA accommodations are located in some of the country’s most incredible natural destinations and each offer unforgettable experiences for guests. NRMA Parks and Resorts is a wholly owned subsidiary of the NRMA, Australia’s largest member-owned organisation, delivering motoring, mobility and tourism services.
  • Silky Oaks Lodge, Tropical North Queensland

    Journey into the tropics at Silky Oaks Lodge
    Long regarded as Tropical North Queensland’s luxury bolthole, Silky Oaks Lodge overlooks the gently flowing Mossman River and neighbours the World Heritage-listed wilderness of the Daintree National Park. The property offers guests a peaceful retreat set amongst the rainforest treetops and easy access to adventures in the region’s spectacular natural attractions, including the Daintree, Mossman Gorge, the Great Barrier Reef and Cape Tribulation. Guests can discover the rainforest’s ‘natural supermarket’ on tours led by First Nations Kuku Yalangi guides or relax to the flow of the river in the Healing Waters Spa.
  • Southern Ocean Lodge, Kangaroo Island

    Welcome back to Southern Ocean Lodge
    Celebrated around the world as the pioneer of experiential luxury in Australia, the new iteration of Southern Ocean Lodge has returned to crown the wildly beautiful clifftops on Kangaroo Island. The new-look luxury lodge bears a similar footprint to its award-winning original, complete with breathtaking views of the Southern Ocean, magnificent Great Room and string of luxurious guest suites easing along the coastline. Combining contemporary design, world-class dining and a personal connection with nature, Southern Ocean Lodge celebrates the resilient spirit of Kangaroo Island, its wildlife and its community.
  • The Louise

    Enjoy a taste of the Barossa at The Louise
    Fresh from a multimillion-dollar glamover the new-look Louise heralds a budding era of luxury in the heart of South Australia’s world-renowned wine country, famous also for its premium local produce and rich art scene. Nestled among gently rolling hills, The Louise offers guests a stylish escape complete with private villa-style suites, world-class dining at Appellation and access to a backstage pass to the best of the Barossa. The Louise is the newest member of Baillie Lodges' growing portfolio of luxury lodges.
  • Tourism Australia

    Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in 15 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.

    Sarah has been on the agency’s International Media Hosting Program (IMHP) team since 2017.
  • Beckons

    Beckons is a new collection of globally celebrated lodges, each chosen for and shaped by a singular, unforgettable landscape. Uniting the internationally-renowned collections of Baillie Lodges and Tierra Hotels, Beckons represents a new ideal in experiential luxury travel, where every stay is unique and extraordinary – intimate in scale, rare by nature, alive with possibilities and boundless perspectives, brought to life by master storytellers with a warm and welcoming spirit.
  • Coral Expeditions

    Taking small groups to explore the most remote parts of the world with expert guides and warm Australian hospitality
  • Tierra Atacama

    Tierra Atacama shines as brightly as the stars that twinkle above it by night, within the vast and arid northern desert on the outskirts of the small village of San Pedro de Atacama. Overlooking the Andean mountain range and nearby Licancabur Volcano, the lodge is designed to immerse guests in the landscape and provide a luxury base for those eager to embrace the spirit of the altiplano.
  • Tierra Patagonia

    Embraced by a vast sky and framed by the awe-inspiring Torres del Paine Massif, Tierra Patagonia stands as a luxury refuge in one of the wildest places on Earth. The lodge harmonizes seamlessly with its surroundings, overlooking Lake Sarmiento – its design adorned with local lenga wood gracefully curving along the bluff. Within this sanctuary, forty contemporary guest suites await, with panoramic views of the pampas and majestic peaks.