• Press releases

    Tactical and strategic, our press releases help businesses announce news and events as well as staying top of mind for media. Our distribution network allows us to identify the best contacts for media releases to promote our clients through print, online, radio and TV editorial coverage, and spans trade and consumer outlets, food and drink, adventure, family and luxury travel, both here and overseas. Our personal hands-on approach ensures attention to detail and timely responses and we can also provide further releases as stories develop, events launch and to share results. Examples include press releases created for Baillie Lodges, which can be found here.

  • Famils

    Famils remain the best way to offer media a first-hand experience of a destination and help to secure multi-page features in target outlets. Our extensive contacts in travel, food and lifestyle media allow us to personally tailor media visits to destinations while highlighting the key experiences our clients want to share with the world. We regularly travel with media on famils and work closely with national, state and regional tourism offices to make the most of famil opportunities, as well as liaising with local stakeholders to help promote new businesses. Understanding the needs of both our clients and media contacts is central to our ability to amplify content and coverage for maximum reach and exposure.

  • Media and PR strategy

    Over more than 20 years of travelling with editors and writers Sarah has developed close personal relationships and stays in regular contact about story opportunities. As well as sharing ideas for dedicated features we also work on inclusions in composite stories in Australian national, state, and regional titles as well as high-end travel and lifestyle media in overseas markets. Our media contact list is one of our most valuable assets and is always kept up to date with the latest contacts in travel and tourism, news, adventure, food and wine, wellness and culture. Sarah is also a member of Travmedia and a PR member of the Australian Society of Travel Writers so we can respond quickly to any media callouts with news from our clients.

  • Website content

    We provide engaging and informative content in our clients’ writing style for websites, blogs, newsletters and other digital communications, including updates as required. We can identify stories that help to promote their destinations and products to new and returning guests and customers, including relatable and aspirational pieces about people, businesses and experiences. We also offer native content services and can write articles that seamlessly blend with the host publication or site to further your organic reach through both print and digital opportunities.

  • Social media content

    We help to drive reach for social media accounts and allow users to dive deeper into the stories behind a destination or product. As well as sharing client owned and user-generated content we highlight the press coverage we have generated including links to stories where people can read more. We raise brand awareness and spark conversations by being aware of the current social media culture and trends and make the most of opportunities as they present themselves. Along with content creation including Instagram reels and stories, we can provide content plans to optimise current and upcoming marketing campaigns.

  • Marketing collateral

    Fact sheets, backgrounders, media kits, press releases, brochures, flyers and visitor guides are just a part of the suite of media assets and visitor collateral services we provide. We work with clients to create a range of assets targeting different angles and themes, as well as preparing tactical content to promote special packages and developments. When clients are unable to provide their own images we are also able to help them source or create visual content to help tell their stories both to the media and to their visitors and customers.

  • Guest communications

    Tailored pre and post-stay guest communications can not only share what people need to know about their destination, they can also be used to gain valuable feedback and to promote special offers and product updates. Our services include personalised letters and EDMs for new and returning guests written in our client’s voice. We can also help businesses react quickly to unexpected situations and communicate with guests if there are any closures or changes due to bushfires, floods and other disasters, and offer solutions including encouraging guests to postpone rather than cancel their stay.

  • Crisis communications

    Sarah is adept at managing issues and crises and has guided clients including cruise lines, airlines and luxury properties through unexpected incidents from cyclones and bushfires to the Covid-19 pandemic. We can craft watertight media statements and manage press enquiries as well as writing updates for direct guest communications in a timely manner. We also have the experience to help clients navigate any threats to their reputation and to minimise the possible impact. Having the right team in place before a crisis hits is vital to both the response rates and for providing peace of mind that a company will be represented in the right way.